AI Insights · Timothy · October 2023
Top 5 Travel and Local Apps in Australia Q3 2023
In Q3 2023, the top 5 travel and local apps in Australia displayed varying trends in downloads and active users. Discover the performance metrics of Booking.com, Qantas Airways, Airbnb, Virgin Australia, and Fly Bonza.
In Q3 2023, the top 5 travel and local apps in Australia showed varied performance in terms of downloads and active users. Below is a detailed overview of their performance based on data from Sensor Tower.
Booking.com: Hotels & Travel maintained a steady download rate throughout the quarter, with weekly downloads fluctuating between 25K and 30K. The highest downloads were observed in late June, with nearly 30K downloads. Active users peaked at approximately 702K in late July but saw a gradual decline to around 572K by the end of September.
Qantas Airways experienced a notable spike in downloads during the week of August 21, reaching 55K. This spike was reflected in its active users, which rose to nearly 150K in the same week. However, the app's active users decreased to around 96K by the end of the quarter.
Airbnb saw a consistent increase in downloads, peaking at approximately 19K in mid-September. Active users remained relatively stable, fluctuating around 270K throughout the quarter. The highest number of active users was recorded in late July at 292K.
Virgin Australia showed a steady trend in downloads, with a peak of 18K in mid-September. Active users increased from around 40K in early July to approximately 49K by mid-September, indicating a gradual growth in user engagement.
Fly Bonza exhibited significant fluctuations in downloads, peaking at nearly 24K in mid-September. Active users also showed variability, with a peak of around 88K in mid-September before settling to approximately 77K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.